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Rihanna Goes Girly in Pretty Lilac Dress at New Makeup Line Launch in London

Rihanna's gone girly!

Rihanna's gone girly!

The 29-year-old singer, who's known for her trendy, risk-tasking fashion choices, donned a pretty purple dress for the launch of her new makeup line,��Fenty Beauty, at Harvey Nichols in London, England, on Tuesday.

Though her outfits often lean more punk than pastel, RiRi looked almost��demure in this strapless lilac tulle number that was layered with ruffle detailing.

She paired the voluminous, semi-sheer frock with��diamond jewels -- including a heart-adorned statement necklace, cocktail rings and a fabulous cuff -- and custom-made Ren�� Caovilla lavender snake sandals.

Rihanna at Fenty beauty launch in London

Photo: David M. Benett/Dave Benett/Getty Images for Kendo

Even her makeup -- a lilac smoky eye and pale plum lip -- matched the pretty ensemble.��

Rihanna at Fenty beauty launch

Photo: Chris J. Ratcliffe/Getty Images

The Barbados beauty was clearly feeling her look, sharing this funky gif to Instagram after the event.

RiRi has been all about the wrap-around heels lately, accessorizing with various takes on them at a few of her recent events. In fact, she rocked a similar pastel look to the Hollywood premiere of Valerian and the City of a Thousand Planets in July, stepping out in a baby pink Giambattista high-low princess gown and matching lace-up Manolo Blahniks.

Rihanna at Valerian premiere

Photo: Neilson Barnard/Getty Images

The "Work" singer has been getting a ton of praise from YouTube beauty vloggers on her new makeup line, but few were as adorable as 2-year-old kid YouTuber Samia Ali. RiRi even called it "the best review on @fentybeauty yet!!!"

For more on Rihanna's take on beauty, watch the video below.

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