FALCON HEIGHTS, Minn. — For generations, the image of a black bear in blue jeans and a ranger hat has reminded children of who could prevent forest fires.
Earlier this month, that image turned 80 years old and celebrated with adoring fans at the Minnesota State Fair.
The humble yet passionate character of Smokey that is known and beloved today was based on the tragic circumstances a real bear cub found himself in back in 1950.
The USDA and the Ad Council initially decided that a fictional bear named Smokey would be their symbol for forest fire prevention in 1944, and by 1947, the famous catchphrase, "Only YOU can prevent wildfires," had emerged.
Three years later, in the spring of 1950, a forest fire broke out in the Capitan Mountains of New Mexico. A young bear cub found himself alone, caught in the burning forest, according to the Ad Council.
The cub climbed a tree to survive the fire but was badly burned, when firefighters were able to retrieve him, they were so inspired by his bravery that they named him Smokey.
News of the miraculous rescue traveled around the United States.
The bear would live the rest of his days at the National Zoo in Washington, D.C., as the living embodiment of Smokey Bear. He was returned to New Mexico when he died in 1976.
FIVE TIPS from Smokey:
1. Only YOU can prevent wildfires!
2. Always Be Careful with fire.
3. Never play with matches or lighters.
4. Always watch your campfire.
5. Make sure your campfire is completely out before leaving.
