CHIPPEWA FALLS, Wis. — Molson Coors announced they are closing Leinenkugel's Brewery in Chippewa Falls and centralizing brewing operations of the historic beer in Milwaukee.
Leinenkugel's, branded as the Pride of Chippewa Falls, joined Miller Brewing in 1988, where today 75% of the brand's beer is produced, according to a letter sent to distributors.
The closure is of the brewery, which is located north of Duncan Creek. That closure will not impact the Leinie Lodge or pilot brewery on the south side of the creek, a spokesperson said, adding the lodge will continue to be open year-round.
Molson Coors Chief Supply Chain Officer Brian Erhardt said in a statement the decision to close the brewery comes as they seek to centralize statewide production.
"While never easy, these choices are made with much thought and consideration to position Molson Coors for continued success in Wisconsin and beyond," Erhardt said.
In the letter to distributors, Erhardt said the Chippewa Falls brewery will end operations effective Jan. 17, 2025.
"The brand and Chippewa Falls have been a cherished part of our company and culture. That’s not changing," he said. "Leinie’s Summer Shandy and the rest of the portfolio will continue to play a critical role in our premiumization strategy, and the Leinie Lodge and adjacent pilot brewery will remain open year-round for visitors to enjoy and experience the Leinenkugel’s brand. There are no planned changes for the Barrel Yard located at American Family Field."
Between July and August 2023, unionized brewery workers went on strike asking for a new contract and better wages. The strike ended with a new three-year contract. Erhardt said talks have begun with workers and bargaining representatives.
Leinenkugel's Brewing Company opened in 1867, two years before the city of Chippewa Falls was established. The company's founder, Jacob Leinenkugel, was the city's mayor in its early years. Leninkugel's is one of the oldest continually operating breweries in the United States.
Molson Coors is also closing Tenth Street Milwaukee in light of the sale of the Tenth & Blake breweries, according to Erhardt.
