MINNEAPOLIS — Target has announced its Bullseye Top Toys list for 2024, which showcases dozens of options, some of which are exclusive to the retailer.
"At Target, holiday shopping is all about creating joyful moments that families can afford," said Jill Sando, Target's executive vice president and chief merchandising officer, apparel and accessories, home and hardlines in a press release. "With over 1,000 new toys and a Top Toys list full of only-at-Target exclusives, we're bringing that special 'Tarzhay' magic to gift giving — making it fun, effortless and affordable for every family."
The Top Toys are broken down by topics such as budget-friendly, playsets that spark imagination, legos, and creative play options.
The longest list is Toys for collectors and action enthusiasts. That includes some Hot Wheels, Pokémon, Transformers, and Teenage Mutant Ninja Turtles playsets and toys. On the electronics list, Xbox Series X Console, PlayStation 5 Console, and Nintendo Switch OLED Model: Mario Kart 8 Deluxe Bundle are featured along with the Barbie Dreamhouse Pool Party Doll House with 75+ pc, 3 Story Slide.
The Minneapolis-based retailer is planning to offer thousands of toys this season with half under $20, according to the press release.
The Associated Press reports more than 50% of Target’s annual sales come from discretionary items like toys, fashion and electronic gadgets. Target said this spring it was cutting prices on thousands of necessities ranging from diapers to milk.
For the full 2024 Bullseye's Top Toys list, click here.