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Another rideshare operator enters Twin Cities market

Wridz already operates in eight states, the closest of which being South Dakota.

MINNEAPOLIS — Need a wride? 

You may soon be able to find one with Wridz, the latest rideshare option to enter the Twin Cities market after looming threats by Uber and Lyft to leave Minneapolis over over new regulations that would ensure higher pay for drivers. 

Wridz, which bills itself as the "Evolution of Rideshare," is recruiting drivers in the Twin Cities with a pitch claiming they'll keep 100% of fares. 

Steve Wright, founder and CEO of Wridz, told KARE 11 the rideshare company started in Austin, Texas, after Uber and Lyft left the city in 2016 under different circumstances. A new Texas law then eventually superseded the Austin ordinance, leading to Uber's and Lyft's return a year later. 

"I know in Austin, 10 companies came in very quickly, filled the void, and I don't know that the city of Austin really felt that much of a difference. Now, of course, when the big companies came back in, they just started knocking off the mom and pops, and kicking people out of the business more or less," Wright said to KARE in March. "But we did find we did fine with the companies that were here at the time." 

With Wridz, drivers pay a monthly subscription of about $100, allowing them to keep 100% of ride fares. Wright said all drivers receive face-to-face interviews and drug screening. 

Wridz already operates in eight states, the closest of which being South Dakota. 

The two companies threatened to leave Minneapolis come July after the state legislature introduced a minimum wage bill for drivers. Those involved are now trying to find a compromise after the Minneapolis City Council already approved an ordinance to pay drivers $1.40 - $0.13 cents more than the state's proposal. 

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