ROSEVILLE, Minn. — The Salvation Army Twin Cities is looking for additional donations to meet its year-end goal, after holiday season bell-ringing efforts came up short.
The organization says its annual Red Kettle bell-ringing has ended for the season, but the Twin Cities chapter remains below its year-end goal by $490,000.
“We ask that members of the community strongly consider making a donation these next few days,” said Lt. Col. Lonneal Richardson, leader of The Salvation Army Northern Division, in a statement. “So many people still have needs that need to be met, especially in these cold winter months. Every dollar counts in our fight for good.”
The Salvation Army said there were several factors that led to the shortfall, like the shorter holiday shopping season this year, as well as fewer bell ringers and fewer bell ringing locations.
Salvation Army leaders said donations are critical to funding its shelter and food programs, as well as rent assistance, addiction recovery, and disaster response, including its mobile canteen response to the Drake Hotel fire on Christmas Day in Minneapolis.
Donations can be made online at the Salvation Army Twin Cities website, or by calling the Donor Services team at 651-746-3494.