HOPKINS, Minn. — The City of Hopkins marked its 15th annual Small Business Saturday with the beloved Holiday in Hopkins event on Mainstreet.
Amy Brace, owner of Amy's Cupcake Shoppe on Mainstreet, took charge of organizing this year's winter festival.
"I just wanted to really give back to them as like a thank you to and as a reminder to help support small businesses," Brace said, embracing the chaos of event planning even in the cold.
Brace's dedication to reviving the event stemmed from her desire to highlight Hopkins' small business community after the challenges of the COVID-19 pandemic.
"I really just wanted to bring back that special event and show people how much pride I have in Hopkins and the small businesses that we have here," Brace explained.
The National Federation of Independent Business reports optimism among small business owners, with about 70% expecting revenue growth in the coming year.
Amy Saldanha of Kiddywampus toy shop noted record consumer spending post-COVID.
Sandy Boren Barret of Stages Theatre Company also praised the community's support.
"We're back," she said. "As you can see, our lobby is full and people are back, supporting Stages," Barret said.
Brace's commitment to the event goes beyond business promotion. Having faced personal challenges, including a battle with breast cancer, she sees the festival as a way to give back to the community that supported her.
"It's just like a constant hug from everybody," Brace said.