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Notice something familiar about new billboards across town?

Turns out, Twin Cities realtor and billboard personality Kris Lindahl is in on the joke.
Credit: Activision

MINNEAPOLIS — The makers of the video game "Call of Duty" launched a new, locally inspired campaign Friday, coinciding with the release of the franchise's newest installment, "Black Ops 6."

Motorists might notice real estate agent Kris Lindahl, famously seen with his arms out over every interstate in town, was replaced by *ahem* "The Replacer," an Activision character played by actor Peter Stormare. 

For the next few weeks, The Replacer will step in for Lindahl not only on billboards but also on advertisements across television, streaming and social media platforms.

But why does Lindahl need The Replacer's help, you might ask? 

So he's free to play "Black Ops 6," of course.

The Replacer isn't new to Minnesota. He also once stepped into the shoes of Timberwolves star Anthony Edwards.

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