MINNEAPOLIS — You've heard of a wolf in sheep's clothing — but how about a wolf in winter clothing?
Enter: Minnesota Timberwolves forward Jaden McDaniels.
This week, McDaniels launched his first-ever Winter Essentials Drive initiative, aiming to collect cold-weather gear for families in need living in the Twin Cities metro.
The campaign comes in partnership with Hy-Vee and Be the Change MN, a Minneapolis-based nonprofit that "works to connect underserved children, teens and families with quality resources, curated experiences and equitable access to community support systems."
"We have a special community here in Minnesota and I'm happy to help support those in need," McDaniels said in a statement.
Organizers hope to collect donated essential winter items like hats, gloves, mittens, snow pants, coats, boots and scarves, which will be delivered to Be the Change in December. A statement from Be the Change said McDaniels will also donate $10,000 to the organization to help purchase additional items and connect families with crucial resources.
The drive began Monday, Nov. 18 and runs through Friday, Dec. 6. Donated items can be dropped off at any Twin Cities Hy-Vee location.
The nonprofit will follow Daniels' drive with its Winter Wonderland event at the Mall of America, which takes place from 8 a.m. to noon on Sunday, Dec. 8. Be the Change hopes to "bring joy and support" to 850 elementary school children and their families during the holiday season by hosting a day of celebration, free from "all financial barriers."
The initiative will also incorporate the organization's Kicks and Coats for Kids campaign, providing each of those students with "a quality winter coat and pair of tennis shoes."
"Together, through initiatives like the Kicks and Coats for Kids campaign and events like Winter Wonderland, we can make a meaningful difference in the lives of underserved families," said an event spokesperson.
For more information about Jaden's Winter Essentials Drive, click here.
To learn more about Be the Change and its schedule of events, visit the organization's website here.
