ROSEVILLE, Minn. — As its $1 million donation matching campaign continues, the Twin Cities Salvation Army says the organization is "significantly behind" its Christmas fundraising goal for 2022.
According to the Salvation Army, money raised during the year-end Christmas campaign amounts to more than 60% of the group's annual revenue, and this year the Twin Cities division is short of its $12.5 million goal by $1.8 million.
“This is the most active fundraising time of year, so we know more gifts will still be coming in,” Lt. Colonel Dan Jennings, Salvation Army Northern Division commander, said in a statement. “But at this point we’re nearly 16% behind last year’s pace, which tells us we won’t hit our target unless we see significant gains by December 31st."
Jennings added that inflation has had an impact on charitable giving this season. "The unfortunate outcome of this shortfall is that we may not be able to help all of the individuals and families we had planned on helping," he said.
To help the Salvation Army reach its fundraising goals, multiple anonymous donors started a $1 million match challenge. The challenge continues through Dec. 31, and any donations made before then will be doubled.
Donations can be made at SalavationArmyNorth.org, by texting MATCH to 24-365 or by mailing a check to the following address:
- The Salvation Army,
2445 Prior Ave N,
Roseville, MN 55113
Earlier in December, the Salvation Army said it struggled to find bell ringers for its annual Red Kettle Campaign and was about 3,000 hours short of what volunteers were able to raise last year.
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