RICE LAKE, Wis. — Multiple businesses in western Wisconsin were reduced to rubble by a massive fire Thursday afternoon that officials say was made worse by strong wind gusts.
Firefighters in Rice Lake were called to 17 East Messenger Street, where they found the multi-story building fully engulfed in flames.
The building, a historic feed mill, housed Agonic Brewing Co, Cheese Louise Sandwiches, and Finewood Inc. as well as Kitchen and Flood Decor warehouse.
Rice Lake Fire Department Captain Jeff Frank said as they began to fight the fire, the wind continued to make it grow. He said downed powerlines and a broken natural gas line also hampered efforts.
The fire spread to grass and a fence, as well as flower beds a block away, Frank said. Crews got water from hydrants and a water shuttle but also had to get some directly from Rice Lake.
Frank said that the only injury from the fire was a firefighter whose arm was hurt.
A GoFundMe was created to support the businesses, asking people to help the owners get back on their feet. On Facebook Cheese Louise Sandwiches said "Everyone is safe. We are heartbroken. We will be back." Agonic Brewing thanked the community for their love and support since the fire.
Frank said the cause of the fire is still being investigated. The fire was brought under control in three hours, and fire units were back in service after about six and a half hours. The building is a total loss.
