The second Tuesday in January is "National Shop for Travel Day."
The day was founded by the Travel Technology Association, which wants to transform the way we "shop, compare, plan and book" our vacations.
The unofficial holiday celebrates getaways and the technology that can help plan them more easily.
Social media can be a sales tool for travel companies. Airlines sometimes use Twitter or Facebook to announce flash deals.
Last year, Spirit Airlines tweeted that it slashed all fares by 90 percent.
Watching the accounts of all your favorite travel companies sounds impossible, but price-tracking apps and browser extensions can help.
Technology like this will look at all the price options and show you the lowest prices on most travel sites.
Some options include Google Flights, Hopper and Skyscanner.
Many budget-savvy jet setters monitor sites such as Thrifty Traveler.
Another way to compare prices is by going old-school and contacting a travel agency.
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Flash sales are great, but, when you add up the taxes and fees, you might be better off with the more expensive ticket, according to agents at A1 Travel in Edina.
One good practice is to give advanced notice to hotels. Giving a 14-day notice typically gets you the best rates, A1 Travel agents said.
The length of your stay could also get you a better rate.
According to A1, a Saturday night stay is typically required for lower fares.
Another area to assess when looking for travel deals is your destination.
CNBC reports that the travel site Hipmunk expects airfares to Cincinnati, Palm Springs, Orlando, Denver and Las Vegas to fall 30 to 50 percent below peak prices in January.
The KARE 11 team found four round-trip, non-stop flights from Minneapolis under $200 on the site Thrifty Traveler, when looking between Jan. 3 and Jan. 7. These flights were to Phoenix, Boston, Austin and Washington D.C.
If you need some time to save up a vacation fund, flights to places like Hawaii, South Florida and Oakland, Calif. are predicted to drop in September.
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