MINNEAPOLIS — *Editor's Note: The above video first aired Aug. 29, 2023.
The newly launched Professional Women’s Hockey League placed a big emphasis on the “W” in its identity with a logo it unveiled Tuesday.
The design incorporates two crossed hockey sticks to form the “W” in PHWL, which begins play in January. The design is made up of six pieces, including a puck, to reflect the PWHL’s six inaugural franchises.
“When people see the logo, they will recognize how it represents women and immediately know it’s about hockey,” PWHL board member Stan Kasten said in a statement. "The ‘W’ symbol speaks for itself but offers versatility to fit nicely when used inside our PWHL lettering.”
The logo’s primary color is purple, which the league said “signifies power and is often associated with ambition, both symbolic of PWHL players and the league’s formation.” During the league’s draft last month, players entered walking on a purple carpet.
The league is bringing together the top women’s players in the world and will have yet-to-be-named teams based in Boston, New York, Minnesota, Toronto, Montreal and Ottawa. Three-time U.S. Olympian and Eagan native Natalie Darwitz will oversee Minnesota's team, which will feature a handful of players from the State of Hockey, including former University of Minnesota standout Taylor Heise.
Training camps are scheduled to open on Nov. 15.
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